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Search Engine Optimization (SEO) Analyst

The SEO Analyst is responsible for implementing SEO and social media strategies for company in consultation with management. The SEO Analyst can quickly understand and support initiatives that will contribute to the goals and success of company’s campaigns.

Key Functional Areas of Responsibility

Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific
Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects
Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
Implement link building campaigns in coordination with client SEO goals
Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals
Keep pace with SEO, search engine, social media and internet marketing industry trends and developments
Research and administer social media tools in support of clients’ social media strategy
Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals
Monitor and evaluate search results and search performance across the major search channels
Communication to team and management on project development, timelines, and results
Work closely with the other team members to meet client goals

Professional Competencies

Passion for SEO and internet marketing
Outstanding ability to think creatively, and identify and resolve problems
Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
Ability to clearly and effectively articulate thoughts and points
High levels of integrity, autonomy, and self-motivation
Excellent analytical, organizational, project management and time management skills
Supplementary skills: PHP, UX, IA, CRO, SEM, Content Strategy, Social Media

Professional Skills & Qualifications

6~mths – 1 years experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
Proficiency in MS Excel, PowerPoint, and Word
Proficiency with website analysis using a variety of analytics tools including Google Analytics, Webmaster tool as well as internal reporting tool
Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc)
Experience working with CMS and building/administering content in CMS environments
Desired: Knowledge of HTML/CSS and website administrations
B Tech/Engg or BCA/MCA degree preferred

Compensation & Benefits

Competitive salary plus performance incentives + Opportunity to advance your career
Paid holidays and flexible working hours
Company laptop

Location

Kumarakom or Kottayam
Company laptop

How to Apply

To apply for this position, send an email to our info@backwaterroutes.com/hb@backwaterroutes.com with “SEO/SMO Analyst Application” in the subject line. In the email, make sure to include your resume (in word or PDF preferred), cover letter, salary requirements, and any additional information you would feel relevant for this role
Company laptop